How Segmentation and Automation Can Transform Your Email Marketing

segmentation and automation for email marketing

Segmentation and automation are two wide terms in the world of email marketing right now that are concurrent; Marketers and businesses are using both strategies simultaneously to send more relevant messages to customers that help in augmenting revenue and overall ROI on email marketing as a result. But What are segmentation and automation? And how … Read more

Top 10 Benefits of Segmentation for eCommerce

Benefits of Segmentation for eCommerce

Customer Segmentation for your eCommerce brand is important but, interpretation of its benefits is much more vital. Customer Segmentation is the best criterion to know your customer better via which you can pitch your message better.  Segmentation can be tricky and complex. However, segmenting your customers can provide tremendous returns when compared to ‘one-size-fits-all’ approaches … Read more