Meet The New Predictive & Robust Audiencefy Shopify App

Thrilled to be announcing that we are now live on the Shopify store. Audiencefy is another step towards your masterplan for a highly personalized customer segmentation experience.  First & foremost a big thanks to the entire team at Audiencefy for pouring hard work round the clock with predictive analytics for the users as their strong … Read more

How Segmentation and Automation Can Transform Your Email Marketing

segmentation and automation for email marketing

Segmentation and automation are two wide terms in the world of email marketing right now that are concurrent; Marketers and businesses are using both strategies simultaneously to send more relevant messages to customers that help in augmenting revenue and overall ROI on email marketing as a result. But What are segmentation and automation? And how … Read more

Top 10 Benefits of Segmentation for eCommerce

Benefits of Segmentation for eCommerce

Customer Segmentation for your eCommerce brand is important but, interpretation of its benefits is much more vital. Customer Segmentation is the best criterion to know your customer better via which you can pitch your message better.  Segmentation can be tricky and complex. However, segmenting your customers can provide tremendous returns when compared to ‘one-size-fits-all’ approaches … Read more

The Guide to Successful Customer Segmentation

Customer segmentation is a vital task that determines and cohort the customers into specific groups such as age, location, devices, gender, purchase history, etc. It is the key to making sure that the understanding of your customer comes through in your marketing. We see a lot of business failing when it comes to boosting customers’ reach … Read more