The goal of any marketing campaign is to ensure that your information reaches the people that need it most. Segmenting your customers for your brand is crucial but understanding its advantages is much more vital. And in the criteria which best suits them Customer Segmentation is a better choice to know your customers better. It … Read more
In the marketing arena, personalization is a term often misused for segmentation. Personalization and segmentation, while both valuable tools for marketers, couldn’t be more different. I am going to define the two for you and then further explain their importance in eCommerce Personalization. Segmentation – Market segmentation is the process of dividing a market of … Read more
Ask a newly launched eCommerce store-owner as to what is of most importance to them, and without blinking an eye, they will say — traffic. Almost all newly opened stores are obsessed with increasing their traffic. Undoubtedly, most eCommerce store owners are obsessed with traffic so much so that they only focus on enhancing the … Read more
Email Marketing Automation is a way for you to create timely, relevant, personalized emails for individual contacts to be sent when they take a specific action. Whether it’s a triggered workflow that helps nurture new leads, birthday greetings that add a personal touch, or automated blog updates that take the legwork out of staying in … Read more
A growth hacking mindset, though, is just as helpful in eCommerce. Traditionally, growth hacking describes how online services and tech startups gain new users. Store owners are now less dependent on developers to do complex analyses, tests, optimizations, etc in order to scale up their business. With a relentless focus on growth, you can develop … Read more