What Is Micro-segmentation and How Will It Improve My Mobile Marketing?

Micro-segmentation

In general terms, we all know segmentation is the process where customers are grouped on the basis of certain recurring characteristics. These groups are known to be “segments”.  What is micro-segmentation then? Micro-segmentation is an evolution of general segmentation that helps modern marketers take a sharp-edge approach towards marketing. Customers are further divided into much … Read more