We are all aware of how adversely this pandemic, COVID-19 has affected the entire world. And the eCommerce ecosystem is no different, we’ve all taken this hit with equal intensity. Being in such an unprecedented situation, one which will continue to develop in the coming weeks and months, it’s interesting to look at how customer’s … Read more
In general terms, we all know segmentation is the process where customers are grouped on the basis of certain recurring characteristics. These groups are known to be “segments”. What is micro-segmentation then? Micro-segmentation is an evolution of general segmentation that helps modern marketers take a sharp-edge approach towards marketing. Customers are further divided into much … Read more
There are numerous decisions that an eCommerce store owner has to make. Starting from the products that you will offer, pricing strategy, budget, your payment process, etc. But the most important decision that you need to make is, which platform you are going to use to create your store. Now there are a lot of … Read more
eCommerce marketing is a multibillion-dollar business today, who better than Jeff Bezos would second that statement! A vast economy in itself that has a versatile ecosystem and trends that are ever-changing. The graph of eCommerce marketing trends needs to be monitored very carefully, not just as a hobby but it needs to be analyzed at … Read more
Have you ever thought of having a house party with 70’s theme with all the props, pop music, lighting, the food, the juicy sugary punches and then creating a list of people you want to have over? Similar kinds of efforts can be used to lure customers to your newly opened online store to combat … Read more