Free Shopify Apps for eCommerce During Covid19

We are all aware of how adversely this pandemic, COVID-19 has affected the entire world. And the eCommerce ecosystem is no different, we’ve all taken this hit with equal intensity.  Being in such an unprecedented situation, one which will continue to develop in the coming weeks and months, it’s interesting to look at how customer’s … Read more

What Is Micro-segmentation and How Will It Improve My Mobile Marketing?

Micro-segmentation

In general terms, we all know segmentation is the process where customers are grouped on the basis of certain recurring characteristics. These groups are known to be “segments”.  What is micro-segmentation then? Micro-segmentation is an evolution of general segmentation that helps modern marketers take a sharp-edge approach towards marketing. Customers are further divided into much … Read more

eCommerce Marketing Trends To Follow in 2020

eCommerce marketing is a multibillion-dollar business today, who better than Jeff Bezos would second that statement! A vast economy in itself that has a versatile ecosystem and trends that are ever-changing. The graph of eCommerce marketing trends needs to be monitored very carefully, not just as a hobby but it needs to be analyzed at … Read more