10 Best Analytics Tools for eCommerce Businesses

With today’s retailers facing the challenge of creating a website that corresponds to the current consumer standards, are you looking for a solution to enhance your customer’s shopping experience?

The best solution for you is eCommerce analytics which is critical to understand, analyze, and act upon data. 

Data is as important to an eCommerce business as are its products and services for its customers. 

Data as metrics share insights into your business and keep you updated on its progress. You can think of it as a narrator, who tells you the accurate story of your customers,  how they are interacting with your site along with figuring out who’s doing what. Because of this you must invest your time setting up an analytics tool for your eCommerce website before anything else.

When it comes to running an effective eCommerce business, Metrics are everything. From fine-tuning your sales messages to checking the quality of your traffic, lately marketers are expected to understand their companies by the figures. For this reason you shouldn’t waste your energy and resources on anything but the best eCommerce analytics tools to track day-to-day performance of your store.

10 best analytics tools for eCommerce businesses

Since there are plenty of products available in the market, I have compiled the leading eCommerce analytics software solutions to check out.


Audiencefy.io is one of the best and at the top of the list of customer segmentation and eCommerce analytics apps. It can drive immense value to your Shopify store and boost your Shopify sales.

Audiencefy.io provides the data and insights every multichannel retailer needs to grow their business. 

Audiencefy.io is a comprehensive eCommerce Intelligence and Audience management tool to optimize your marketing campaign.

It also gives you a detailed daily executive summary direct in your Inbox, for you to not worry about finding metrics like AOV, Revenue, Orders, or New or returning customers.

It works with Mailchimp, Magento, Google Adwords, Facebook. 

Key features:

  • Predefined Segments
  • Advanced Filtering
  • Easy Export
  • Custom Segmentation
  • Customer Analytics
  • Facebook Custom Audience Export
  • Integrations – Webhooks, SendInBlue, Mail Chimps
  • Unlimited Data Analyzed
  • eCommerce integration
  • Individual User Analytics
  • Segment Analytics

Pricing plan – Free-forever plan to $299 per month

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Google Analytics

Google Analytics is one of the most essential and primary tools worth considering for eCommerce business. This business intelligence solution gives you data insights and shares valuable information about your site and visitors. It enables you to withdraw comprehensive reports from high-level dashboards and funnel visualization techniques.

Google Analytics is important for correlating sales data with website activity such as bounce rates, traffic sources, and sessions, among others. It displays data in the form of graphs and charts for better understanding. It is used from standard reports to more complex analytics that are significant for your eCommerce website.

Key features:

  • Audience reports, acquisition reports, conversion reports
  • Analyze the number of visits on the page 
  • Free tool
  • Content activities report
  • Audience and strategies marketing reports
  • shopping and checkout funnels
  • Real-time reporting
  • Custom graphs and reports
  • Enhanced eCommerce analytics
  • Conversions
  • Customer Personas

Pricing plan – Analytics plan Free to Analytics 360 – Monthly billing

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Kiss metrics

Kissmetrics is a customer engagement automation tool especially for eCommerce business. It has robust analytics showing what your customers are doing on your website and which products they are interacting with. Such insights can help you deliver behavior-based engagement to acquire, keep, and grow your customers.

It is a comprehensive analytics tool that helps you with advanced reporting for your website. It examines in-depth an individual level rather than identifying the broad aspects on your website. 

It allows you to answer crucial questions like the number of times a customer has checked your site or visited your product page. KissMetrics is the analytics tool you must invest your time and resources in, if your focus is on remarketing and want to determine the channels bringing in the highest ROI.

The tool uses deep insights to get to know your customers to improve engagement through targeted Facebook and email campaigns. 

Key features:

  • Real-time data monitoring 
  • Funnel report
  • Powerful user-based insights
  • Solid customer retention reports
  • Deep data tracking for businesses
  • Churn rates of specific campaigns in a single click
  • Identify which campaigns are performing in a single click
  • Find how your website’s design is impacting your conversion rate
  • Customize, segment and preview triggers
  • A/B test design elements

Pricing plan: Starts from $250 per month to $850 per month

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Adobe marketing cloud

Adobe Marketing Cloud is an integrated digital marketing solution that you can use to drill down about your customers. Its analytics features offer you the information and ability to improve customer experience across all your channels.

It helps eCommerce businesses to know their customers beyond collecting clicks and visits. Rather, it uses customer intelligence through audience enrichment, prediction, cross-channel analysis, and segmentation to extract actionable insights.

It acts as the core intelligence engine in running your business. All its functionalities operate in real-time. This includes giving you an objective view of your customer’s entire journey and making analytics accessible and understandable to every member of your organization.

Key features:

  • Analyze 360-degree customer views
  • Understand channel and marketing analytics
  • Do better with predictive analytics
  • Identify the impact of every customer touch
  • Data flow analysis reports
  • A/B testing
  • Audience and Advertising analytics
  • Traffic monitoring form search engines and Ad campaigns
  • Collects data from multiple sources
  • Monitoring of customer clicks, time, cost, product preferences
  • Advanced calculated metrics

Pricing plan – Customized plans

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Glew.io is also one of the best eCommerce analytics tools around. It has nearly everything you could want such as a familiar, WordPress-like interface with dozens of reporting options, in-depth customer tracking, order management, and even financial data to complete the picture.

It tracks various product metrics and enables you to quickly distinguish top-selling products from those that generate the least profit, or products with the highest overhead from those with the lowest margins.

You can also say that it is designed for multi-channel retail that tracks sales from each platform you use. It can also withdraw data and display a holistic view of your eCommerce store’s performance. 

It is useful for eCommerce businesses of any size and revenue as it has more than 30 integrations for WooCommerce and other top platforms including marketing automation, point-of-sale, shipping management, and enterprise resource planning tools.

Key features:

  • Performance Management Analytics
  • Store performance insights
  • Future value and Lifetime Value insights
  • Advanced customer segmentation
  • Reliable product and customer analytics
  • Enhance customer relationship management

Pricing plan-  Starts at $169 per month to $679 per month

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Another tool we have is Metrilo, an actionable analytics platform that comes with not only analytics but an integrated CRM and automated email marketing systems. It enables you to check reports, and accordingly act upon them immediately.

It also has the feature of Retention analysis that can help you understand your customer lifecycle and it also supports in sending out marketing material at the right time and can help you turn one time buyers into loyal customers.

In other way, it gives you eCommerce analytics that will help you fine-tune your marketing activities and boost sales.

Metrilo integrates well with WooCommerce, Magento, and Shopify and syncs historical data

Key features:

  • Product Management Reports
  • Track revenue from a new, returning customer and social channels
  • Funnel report
  • Customer Segment Analysis
  • Monitor customer lifecycle
  • Retention analysis for customer loyalty
  • An automated email marketing system
  • Performance reports
  • Affective dashboard performance
  • Shows real-time customers, successful orders, revenues and products

Pricing plan: Starting from $119 per month to $299 per month

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Crazy Egg

Crazy Egg, is another eCommerce analytics tool that specializes in robust virtual website analytics and heatmaps. It collects insights into high ROI changes, speeds up user testing and analysis, and organizes valuable data using visualization tools into various formats. 

In other words, It is a conversion rate optimization tool that gathers customer behavior insights to give you a data-driven approach on how to leverage your eCommerce business processes.

It offers various visualization tools such as the Heatmap, Crazy Egg’s signature tool, and Scrollmap. It also offers A/B testing that simplifies how you create experiments and get results. For tabulated data, it provides a List Report for a square table that only shows numbers.

It is an easy-to-use platform that is quick to set up and users can promptly adapt to the system even with less technical know-how.

Key features:

  • Heatmap Reports
  • Scroll Map Reports
  • Confetti Reports
  • Content Marketing deep insights
  • Records the entire user session
  • A/B Test interface 
  • Conversion Rate Optimization
  • In-Page Analytics

Pricing plan- Starting from $19 per month to $189 per month

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Now comes, Clicky, a real-time web analytics platform you can use for your eCommerce site to acquire insights into monitoring, analyzing, and reacting to your traffic in a data-driven way. 

It is an on-site analytics solution that shows you the number of visitors who are on your site and on the current page you’re viewing.

It also enables you to launch heatmaps according to page, segment, or visitor without requiring to leave the site. 

The real-time report of Clicky contains comprehensive information for each segment that shows you every individual visitor, event, and page view. It also has a bot detection and blocking tool to ensure only real activities are recorded.

Key features:

  • Real-Time Monitoring
  • Individual Visitors and Actions
  • Heat Maps
  • Up-Time Monitoring
  • Https Tracking
  • Google Search Rankings
  • Flexible API
  • Twitter Analytics
  • Big Screen Mode
  • Un-sampled Data
  • Video Analytics

Pricing plan – Starting from free to $19.00 per month

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Custora is a cloud-based customer analytics software that puts machine learning to work across the retail organization and customer touchpoints. It is a customer analytics platform that allows you one system with all of the functionality to build an advanced customer analytics capability in one place.

It is built on state of the art customer analytics methodologies that supports retailers to use insights more efficiently and deliver more relevant, meaningful communications to their customers.

As one of the leading cloud-based retail customer analytics platforms, it helps retailers drive incremental revenue and lifetime value by making better use of their customer data. 

Already existing customers of Custora are using it to acquire higher-value customers, increase purchase frequency, and enhance team efficiency. 

Key features:

  • Lifecycle segmentation and Reporting
  • Marketing and channeling campaigns
  • Dashboards and KPIs
  • Drive inclusive and insightful customer profile
  • Quick and positive life in email channeling
  • Cohort analysis
  • Churn analysis

Pricing plan: Customized plans

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Woopra is an advanced analytics tool that helps users with real-time customer analytics service. With a data-driven approach, it helps in providing answers to teams for smart decision- making while eliminating the need for complex SQL queries and hours spent in aggregating and cleaning data.

It is an eCommerce analytics that targets abandoned carts. With Woopra, you can identify anything related to your pricing or more number of steps during the checkout process.

It gives you a holistic view of all the crucial information you need to develop strategies and help in making smart decisions. It identifies hurdles through journey reports and figures out ways to leverage growth through trend reports.

It applies an intuitive technology in consumer behavior analytics to offer useful information to help you know your customer more efficiently, as individual consumers and in segments. 

It also provides real-time synchronization of customer data across various sources, constant activity monitoring, and regular updating of your customer profiles.

Woopra Integrates with Salesforce, Marketo, Zendesk and many more

Key features:

  • Real-time individual-level analysis
  • Journey reports, Trends reports, Cohort reports
  • Fully automated insights
  • Personalized interaction triggers
  • Single-click integration
  • Third-party app integrations through AppConnect
  • Automatic real-time segment updating
  • Deliver triggered actions
  • Funnel reports
  • Real-time analytics and data
  • Trigger JavaScript or Webhooks actions
  • User retention reports

Pricing plan- Starting from free to $999 per month

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Final Thoughts

eCommerce analytics software is a must for all the online retailers to monitor their performance. It helps retailers identify its most and least performant products, track consumer and their behavior, and determine which issues impact the business

Now when talking about analytics tools, they are overflowing in the market to help you fine-tune your sales messages, figure out the quality of traffic on your website along with overviewing your customer personas. 

However,you should use the best analytics tool to help you better understand your customers, and measure the success of your advertising campaigns.

So, If you are looking for a new advanced analytics and customer segmentation app then try Audiencefy.io, it will help you in making smarter choices for your business and grow your Shopify sales.


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