Best Shopify Apps for Better Sales & Marketing, eCommerce 2020

Shopify is used by hundreds of thousands of entrepreneurs to sell their products online. The Shopify app store never falls short of hosting intuitive apps that are making lives more comprehensible and boosting productivity every day. The out and out apps in the store may get you all confused and overwhelmed to find the perfect one for you, as the search results can leave people scratching their heads. Some are high quality while others happen to be quite efficacious and also, free. Yes! 

The free apps evoke a great deal of interest from store owners at Shopify because it gives them an opportunity to generate revenues and maximize sales without incurring any costs.

Shopify makes it super easy to sell online right out of the box. But, with hundreds of Shopify apps out there, it can be hard to find the ones that will actually help you increase sales.

Top 10 Shopify apps you need to grow your turnover and revenue


What makes it a good fit Audiencefy had to be the best and top of the list customer segmentation and eCommerce analytics app. Grows your Shopify sales and exponentially increase eCommerce revenue, clearly a customer segmentation app that drives value.

Features – Until now, targeting the right audience and managing purchase data has been difficult and complicated — Audiencefy makes it easy

  • Predefined Segments: Choose from over 20+ audience segments that you can export to your favorite marketing channels.
  • Custom Segmentation: Customized, targeted marketing campaigns can generate as much as a 760 percent increase in revenue. Our custom segmentation function allows you to know endless ways of increasing revenue.
  • eCommerce Integration: Audiencefy permits you to develop custom applications through third-party software like Magento, Shopify, Big Commerce and many more so that you can add features or improve upon business processes.
  • Advanced Filtering: Use the pre-filtering feature of Audiencefy to get granular with targeting. Use metrics like average AOV, Customer Life Time Value, revenue generated and much more.
  • Unlimited Data Analyzed: Customized, targeted marketing campaigns can generate as much as a 760 percent increase in revenue. Our custom segmentation function allows you to know endless ways of increasing revenue.
  • Easy Export: Export your segmented audiences with just a click of a button. Seamless integration with your marketing platform helps to create customer segment lists within seconds

Pricing – They have some pretty interesting pricing that won’t hurt your pocket, starting from a free forever plan to a premium $299/month plan.

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Insta Feed


What makes it a good fit -Instafeed helps you keep your store content fresh, using your Instagram content to automatically drive it to your store. You can show off your Instagram content the way you want, making it blend seamlessly with your store’s design.

Features – This Shopify app includes image and video support, automatic Instagram feed updates, and it’s fully responsive and lightweight. The Pro version also lets you tag products on your posts, filter your posts by hashtag, and publish to multiple Instagram feeds.

Pricing – There’s a free version of Instafeed and two paid versions. The Pro plan is priced at $3.99/month and the Biz plan is $9.99/month. Instafeed allows you to publish custom Instagram feeds to your Shopify store, so you can showcase your customers’ user-generated content, or feature your own Instagram feed as a gallery.

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Plug in SEO

plug in seo

What makes it a good fit – If you want to rank on Google, you need to get your SEO right. Plug-In SEO is like your little personal assistant, constantly prompting you to fix your SEO when it detects any issues. Plug in SEO helps you find, troubleshoot, and fix search engine optimization (SEO) issues so you can get more web traffic to your online store.

Features – This free app automatically checks for issues with page titles and descriptions, structure, speed, and more. It includes code snippets you can use to fix any issues yourself.

Pricing – If you need additional features, like bulk editing, structured data support, and multilingual SEO, you’ll need to upgrade to the pro version of the app, which is $20 per month.

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Why is it a good fit – This Shopify app provides seamless integration of your OptinMonster account with Shopify, so you don’t need to install any special code. You can even use an OptinMonster popup to automatically apply discount codes to Shopify carts!

OptinMonster is the best option to gather email addresses, boost eCommerce conversions, and make more sales. You can also target each optin to specific Shopify products, collections, pages, articles, and tags.

Features – OptinMonster has all the advanced features you need to boost sales:

  • Showing targeted promotions to visitors based on referral source, location, onsite behavior, device, and more
  • Using Exit-Intent to reduce cart abandonment by gathering email addresses or showing an offer just before visitors leave your site
  • Running retargeting campaigns to improve conversions with Onsite Retargeting
  • Integrations with your favorite email marketing, content management, and CRM platforms. 

Pricing – The OptinMonster Shopify app is $49 per month.

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Referral Candy

referral candy

Why is it a good fit – Referral Candy is one of the best Shopify apps to give your customers incentives to refer their friends. You can choose the reward of your choice for unlimited referrals. Track referrals and reward your referrers; a great way to increase sales with both prospective and returning customers.

Word-of-mouth is still one of the most powerful sales tools in any merchant’s belt. Referral

Features – The Referral Candy system includes automatic reward delivery and referral reminders, as well as a dashboard where you can track referrals. Referral Candy lets you reward your customers for referrals through pop-ups, referral offer pages, and emails.

Pricing – This app starts at $49 per month.

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kit crm

Why is it a good fit – Growing Facebook to be an effective CRM & Marketing channel consumes a huge amount of time and human resources. Kit CRM helps Shopify merchants market their store online on Facebook & Instagram, by creating Facebook & Instagram ads that can convert and posting Facebook updates to drive engagement. Integrated with other apps, Kit also assists you in promoting new or back-in-stock products to customers and send some simple emails to engage with customers. What caught our attention was that you can quickly manage and instruct Kit to implement marketing campaigns while you’re on the go with your mobile devices.

If you’re too busy and have no time to learn marketing, and no money to hire a marketing expert, use Kit.

Features – it uses artificial intelligence to recommend the marketing activities most likely to drive sales in your store. It uses your product, visitor and customer data to recommend online strategies you could use to increase sales.

  • Create Facebook and Instagram ads that drive sales
  • Create and promote discount codes as a sales and retention tactic
  • Send personalized emails to generate repeat purchases
  • Generate quick reports to provide insights on sales and marketing performance

Pricing – Free to install, additional charges may apply

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Why is it a good fit – Email marketing not working for you? Is messenger marketing not working for you? Fret not. There’s still push notifications. PushOwl allows you to send automated notifications to your customers – to remind them of abandoned carts, discounts or items back-in-stock.

Using web push notifications, you can entice those customers to return to your web store and buy the products they’ve already considered.PushOwl is a powerful app for reminding your customers about abandoned products, sending back-in-stock notifications, and overall generating more sales.


  • It sends tailored campaigns and reminders for abandoned cart
  • Updates you with back-in-stock notifications for boosting sales
  • Sends review notifications once the product is shipped

Pricing – 500 impressions free and $19-99/month

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Facebook Channel

facebook channel

Why is it a good fit – While email marketing is more effective than social media at driving sales, social media is still an important referral source for online stores. In fact, both Facebook and Twitter can help you gain product recommendations and actual sales. social media channels like Facebook can be great platforms for eCommerce sellers to promote their products, drive traffic to their store and ultimately convert sales.

The Facebook Store app is an amazing and surprisingly cheap way to get your business enormous exposure due to Facebook’s large user audience

Features – The Facebook Store helps you to sell your products directly from Facebook Page. One can easily create Shop Tab for their Facebook Page and the best part is that the customers can purchase the products quickly without leaving Facebook.

The products, inventory, and orders can be easily managed from Shopify. The application is developed by Shopify themselves and in one of the most trusted applications in the Shopify App Store.

This app allows potential customers to browse, share and purchase your products without having to leave their Facebook windows!

Facebook store can also help with:

  • Driving new sales
  • Engaging potential customers with products directly
  • Offering deals and promotions
  • Rewarding brand advocates
  • Building brand awareness and recognition

Pricing – Free

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SEO Image Optimizer

seo image optimizer

What makes it a good fitDid you know that more than 26% of searches happen on Google Images? That’s why you need a Shopify app like SEO Image Optimizer. This app includes a one-click install to get you up and running in under 30 seconds.

Unless you use SEO Image Optimizer. With just a couple of clicks, SEO Image Optimizer can help you add alt tags to all your images, helping it rank better in Google Images, and sending you free traffic

One of the best apps out there for giving Alt-text to images. This improves the user experience as well as the ranking of your store. 

Features – You get metatag optimization, target keywords for your images, and redirection URLs so broken links are a thing of the past. 

Automates filling out and fixing details you may have missed

Pricing – Free

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What makes it a good fit– Recapture focuses on recapturing lost revenue, with abandoned cart recovery, tools to better target and segment email campaigns, and pop-ups to build your email list including compliance with Google’s mobile/interstitial guidelines and auto-syncing with Mailchimp. Simple, sleek and easy to use – Recapture allows you to set up in only five minutes for significantly boosting revenue

Features – Targeted, responsive emails for abandoned carts, review booster emails, boost customer lifetime value, and email popups

Pricing – 15 days free trial and Free for analytics features, starting $49/month

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Wrap Up

Besides awesome features that drive results, their top-notch customer support makes them “go-to” options. The teams behind these best Shopify apps dedicate much work and resources to enhancing the performance of their apps on clients’ sites. Bugs and glitches are sometimes unexpected and unwanted, however, you can always count on their responsive support to fix the bugs for you in the shortest time. 

Look at what they are best used for, decide if you need it, and begin installing it in your store. You should begin to see improvements in your sales pretty soon.

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