10 Best E-Commerce Marketing Strategies for 2020

In the constantly changing and evolving eCommerce industry, are you achieving the expected business revenue? “Tactics without strategy is the noise before defeat “ is a well-said statement by Sun Tzu. Without thinking about a well-thought plan of action, the odds of achieving your goals of eCommerce will be extremely unlikely.  To efficiently grow an … Read more

What Is Micro-segmentation and How Will It Improve My Mobile Marketing?


In general terms, we all know segmentation is the process where customers are grouped on the basis of certain recurring characteristics. These groups are known to be “segments”.  What is micro-segmentation then? Micro-segmentation is an evolution of general segmentation that helps modern marketers take a sharp-edge approach towards marketing. Customers are further divided into much … Read more

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