Ways to segment your target audience for effective eCommerce personalization

In the marketing arena, personalization is a term often misused for segmentation. Personalization and segmentation, while both valuable tools for marketers, couldn’t be more different. I am going to define the two for you and then further explain their importance in eCommerce Personalization. Segmentation – Market segmentation is the process of dividing a market of … Read more

How Segmentation and Automation Can Transform Your Email Marketing

segmentation and automation for email marketing

Segmentation and automation are two wide terms in the world of email marketing right now that are concurrent; Marketers and businesses are using both strategies simultaneously to send more relevant messages to customers that help in augmenting revenue and overall ROI on email marketing as a result. But What are segmentation and automation? And how … Read more

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