What Is Micro-segmentation and How Will It Improve My Mobile Marketing?


In general terms, we all know segmentation is the process where customers are grouped on the basis of certain recurring characteristics. These groups are known to be “segments”.  What is micro-segmentation then? Micro-segmentation is an evolution of general segmentation that helps modern marketers take a sharp-edge approach towards marketing. Customers are further divided into much … Read more

Ways to segment your target audience for effective eCommerce personalization

In the marketing arena, personalization is a term often misused for segmentation. Personalization and segmentation, while both valuable tools for marketers, couldn’t be more different. I am going to define the two for you and then further explain their importance in eCommerce Personalization. Segmentation – Market segmentation is the process of dividing a market of … Read more

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