eCommerce Conversion Rate Optimization Guide – 2020 Edition

eCommerce_Conversion_rate_optimization

The eCommerce conversion rate tells you how well all your digital engines are working to get your customers to buy your products. Your eCommerce conversion rate optimization is the process you need to perform to essentially lubricate the digital engines – keeping your website up-to-date with the latest eCommerce marketing trends and performing some routine … Read more

What Is Micro-segmentation and How Will It Improve My Mobile Marketing?

Micro-segmentation

In general terms, we all know segmentation is the process where customers are grouped on the basis of certain recurring characteristics. These groups are known to be “segments”.  What is micro-segmentation then? Micro-segmentation is an evolution of general segmentation that helps modern marketers take a sharp-edge approach towards marketing. Customers are further divided into much … Read more

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