The goal of any marketing campaign is to ensure that your information reaches the people that need it most. Segmenting your customers for your brand is crucial but understanding its advantages is much more vital. And in the criteria which best suits them  Customer Segmentation is a better choice to know your customers better. It … Read more

In the marketing arena, personalization is a term often misused for segmentation. Personalization and segmentation, while both valuable tools for marketers, couldn’t be more different. I am going to define the two for you and then further explain their importance in eCommerce Personalization. Segmentation – Market segmentation is the process of dividing a market of … Read more

Ask a newly launched eCommerce store-owner as to what is of most importance to them, and without blinking an eye, they will say — traffic. Almost all newly opened stores are obsessed with increasing their traffic. Undoubtedly, most eCommerce store owners are obsessed with traffic so much so that they only focus on enhancing the … Read more

Email Marketing Automation is a way for you to create timely, relevant, personalized emails for individual contacts to be sent when they take a specific action. Whether it’s a triggered workflow that helps nurture new leads, birthday greetings that add a personal touch, or automated blog updates that take the legwork out of staying in … Read more

A growth hacking mindset, though, is just as helpful in eCommerce. Traditionally, growth hacking describes how online services and tech startups gain new users. Store owners are now less dependent on developers to do complex analyses, tests, optimizations, etc in order to scale up their business. With a relentless focus on growth, you can develop … Read more

Email marketing is very crucial for the success of eCommerce businesses. I’d go as far as to say you can’t have one without the other. Ecommerce giants heavily rely on email marketing as a tool to pull customers back to their websites. It’s one of the few marketing channels where you own your audience since … Read more

Thrilled to be announcing that we are now live on the Shopify store. Audiencefy is another step towards your masterplan for a highly personalized customer segmentation experience.  First & foremost a big thanks to the entire team at Audiencefy for pouring hard work round the clock with predictive analytics for the users as their strong … Read more

Shopify is used by hundreds of thousands of entrepreneurs to sell their products online. The Shopify app store never falls short of hosting intuitive apps that are making lives more comprehensible and boosting productivity every day. The out and out apps in the store may get you all confused and overwhelmed to find the perfect … Read more

Email marketing continues to be one of the strongest online marketing channels and if you’re like most email marketers, you spend hours trying to get subscribers and customers to read and act on your emails. After all, no one wants to see their emails dwindle away in their subscribers’ inboxes. It’s a waste of money, … Read more

Segmentation and automation are two wide terms in the world of email marketing right now that are concurrent; Marketers and businesses are using both strategies simultaneously to send more relevant messages to customers that help in augmenting revenue and overall ROI on email marketing as a result. But What are segmentation and automation? And how … Read more