A growth hacking mindset, though, is just as helpful in eCommerce. Traditionally, growth hacking describes how online services and tech startups gain new users. Store owners are now less dependent on developers to do complex analyses, tests, optimizations, etc in order to scale up their business. With a relentless focus on growth, you can develop … Read more

Email marketing is very crucial for the success of eCommerce businesses. I’d go as far as to say you can’t have one without the other. Ecommerce giants heavily rely on email marketing as a tool to pull customers back to their websites. It’s one of the few marketing channels where you own your audience since … Read more

Thrilled to be announcing that we are now live on the Shopify store. Audiencefy is another step towards your masterplan for a highly personalized customer segmentation experience.  First & foremost a big thanks to the entire team at Audiencefy for pouring hard work round the clock with predictive analytics for the users as their strong … Read more

Shopify is used by hundreds of thousands of entrepreneurs to sell their products online. The Shopify app store never falls short of hosting intuitive apps that are making lives more comprehensible and boosting productivity every day. The out and out apps in the store may get you all confused and overwhelmed to find the perfect … Read more

Email marketing continues to be one of the strongest online marketing channels and if you’re like most email marketers, you spend hours trying to get subscribers and customers to read and act on your emails. After all, no one wants to see their emails dwindle away in their subscribers’ inboxes. It’s a waste of money, … Read more

Segmentation and automation are two wide terms in the world of email marketing right now that are concurrent; Marketers and businesses are using both strategies simultaneously to send more relevant messages to customers that help in augmenting revenue and overall ROI on email marketing as a result. But What are segmentation and automation? And how … Read more

You need to know how to brand your product so that sales actually occur. Meanwhile, you also need to come up with ways to increase customer engagement in your store.  In our blog earlier, we talked about customer segmentation and also it’s benefits, today we will give you a peek into more drilled down insights … Read more

Customer Segmentation for your eCommerce brand is important but, interpretation of its benefits is much more vital. Customer Segmentation is the best criterion to know your customer better via which you can pitch your message better.  Segmentation can be tricky and complex. However, segmenting your customers can provide tremendous returns when compared to ‘one-size-fits-all’ approaches … Read more

Customer segmentation is a vital task that determines and cohort the customers into specific groups such as age, location, devices, gender, purchase history, etc. It is the key to making sure that the understanding of your customer comes through in your marketing. We see a lot of business failing when it comes to boosting customers’ reach … Read more