Customer Segmentation for your eCommerce brand is important but, interpretation of its benefits is much more vital. Customer Segmentation is the best criterion to know your customer better via which you can pitch your message better.  Segmentation can be tricky and complex. However, segmenting your customers can provide tremendous returns when compared to ‘one-size-fits-all’ approaches … Read more

Customer segmentation is a vital task that determines and cohort the customers into specific groups such as age, location, devices, gender, purchase history, etc. It is the key to making sure that the understanding of your customer comes through in your marketing. We see a lot of business failing when it comes to boosting customers’ reach … Read more