Have you ever thought of having a house party with 70’s theme with all the props, pop music, lighting, the food, the juicy sugary punches and then creating a list of people you want to have over? Similar kinds of efforts can be used to lure customers to your newly opened online store to combat traffic. Whether it’s a new site or even if you’ve been around for a while now, your store could use that extra boost to encourage continuity in sales.
No matter if your customers are in an awe of your products completely but what are you still doing to keep them interested?
I have curated an 8 point actionable strategy to crush those goals for your newly built eCommerce store.
Drive Traffic To Your New eCommerce Store
Invest In Google Ads
With the help of Google Ads, you can rank on the ‘Search Results’ page of your customers, who are searching for products and services similar to what you are offering. The budget that you are setting aside for advertisement can be optimized to deliver accurate ads to future prospects. When you fix a budget and tell Google, it instantly provides you an estimate of how many clicks or phone calls you are going to get with the budgeted amount. You have to make sure that you have a well-designed ad and a properly structured landing page that is relevant to the ad. Also, a lower budget does not necessarily mean that you will be on the sidelines or will rank the second best. For building up your traffic on the new store, cost-per-click ads are the right fit.
It is equally important to focus on images in your Google Search optimization. Make it a regular practice to name the files in a detailed descriptive manner so as to optimize them correctly.
Right after a customer has already subscribed for your emails and newsletters, you can now start building a relationship with them with regular, informative and interesting emails, beginning with the welcome email which is of utmost importance. Through email marketing, you get a direct channel to communicate with subscribers. So, whatever you do give it your best shot. The most important aspect of email marketing is the style and the kind of content you want to send out through which you can ensure repeat customers. A somewhat-related method to get more subscribers is to have a referral program. To build up your list of subscribers, provide opt-in forms across your site as The best strategy to bring back customers to your online store is retargeting email marketing – it’s free and less time consuming since you are converting those who already know your brand and people who showed interest in your products but hadn’t been motivated enough to make purchase. The key point is to send them an email before they are lost.
The best emails and effective email marketing campaigns are personalized: it targets each customer with the right message that resonates with them. They consist of great subject lines, visuals and CTA’s.
SEO is a crucial source of organics traffic on your eCommerce store. Sooner or later, you will have to drive to SEO as a sustainable tactic. So, start with creating a blog from the very initial stage and eventually build up content. This is useful especially when you start up small with little budget and invest it in paid channels like advertising. The most important key point here in driving traffic via blog posts is writing what your customers really want and this will help you to get ranked on the first result page when they search for relevant articles. The simple rule is – If you don’t get to the first page, you don’t exist at all! Publishing consistent, valuable, and all-around enjoyable content can drive tons of traffic to your eCommerce site. Your eCommerce shop is not ONLY about selling products and services. In fact, most consumers are looking for more than just a regular retail shop to purchase from. Publish reviews, tutorial videos sometimes, news pieces, and other informative articles that will engage people and will force them to buy from you.
Is it just me or do you also click on the “sale” tab when you are shopping online in order to find the best price for a product? Well, everyone loves a good deal, ain’t it? that’s a fact! Another fact is that you will have a rush hour on your website if you create an exceptional sales campaign. Whether that campaign is planned just in time for the next holiday or for no particular reason, people will still respond. Just make sure that whatever it is that you decide on, it is clearly visible throughout your website. This could be as a banner, videos, lightbox, or ribbon leading to the discounted products.
Who does not have an account on Facebook in today’s time? It is the age when the entire world hangs around on the trendiest social media platform. We have groups, pages, reactions, comments, and replies. Zuckerberg got everyone hooked to his platform, and now he is turning it into the biggest social commerce marketplace so that they can buy and sell across the world. If you don’t want to be left behind and have a FOMO, be pro-active on Facebook to reach out to your target audience and sell effectively on Facebook. The easiest ways include joining Facebook groups where your potential customers join to discuss their common interests, look for advice and suggestions. You can act like either a brand ambassador to promote your own product, or you can simply do it by sending out coupons or promotions. One of the best hacks is to act like a real user who has already experienced the products and introduces them to others by giving out good reviews.
Promote Guest Blogs
Promoting and submitting guest posts is one excellent way to reach out to a larger segmented or targeted audience than you currently do by tapping into popular websites. This process of writing blog posts and submitting them to external publications and providing backlinks to your own website in hopes that they will be published there and would bring traffic to your own website. It’s worthwhile to do research focused around your industry as well as those you’re yet to explore. There are a lot of platforms that encourage you to submit guest posts to widespread publications. However, in addition to this, suggest you doing some research on your industry by searching for publications websites that share a similar audience as yours. Also, make a spreadsheet listing of all the companies and your contact points to get started and make things easier in that way. Although this is a time-consuming method for driving traffic to your online store, it helps establish the word about your eCommerce business and expose your brand to an audience base you may have not reached already.
Stepping out of your network and creating more space into someone else’s is an excellent way to gain traffic to your site by expanding your outreach to a whole new audience. Similar to the concept of guest blogs as mentioned above, working with social media influencers is another marketing tactic. Social Media Influencers are those people who have established high credibility in their industry as trendsetters, with a large following of users (typically on Facebook, Instagram, or YouTube). Consumers tend to take their advice seriously – especially when it comes to their shopping experiences – since it’s usually honest, relatable, and unbiased and real-time. In fact, 70% of millennials prefer product endorsements from their “peers” rather than celebrities.
You can begin researching your social platforms and look for popular accounts related to your domain. Create a list, and start to approach them and have a conversation with them, giving them an insight into your product and why is it that they will find your product useful and worthwhile, as well as negotiating how both of you can work together. Common ways to get them to speak about your brand is to send them product samples that they can endorse on their page, in their stories, and through many other strategies which you both can discuss like passing along special discounts that they can distribute exclusively to their followers, or offer commission or revenue share for every new person that they get to make a purchase from your store. It could be either way, on barter or monetary terms. Another way is to create an affiliate program to automate the process, allowing you to work with a large number of influencers in the most efficient manner. These efforts excellent ways to drive traffic to your online store.
Starting a referral program is an easy way to utilize existing customers and drive traffic to your eCommerce site. Incentivize your current customers and blog followers to share their favorite products with their friends and family via email and social media. In return give them discounts or free shipping on future purchases, free gifts, or even credit to use on their next shopping spree with you.
There is another massive source of referral traffic – Quora! where any types of people can gather and discuss. Those who really need solution can go to Quora to address their questions, many others of the same interests provide answers and discuss back and forth.
Now the most common way to do this is by finding questions that attract your target customers and provide informative answers that link back to your website or introduce your product as a recommended solution. The most potential questions should already have a large number of answers and followers. I would suggest that you build your Quora account with credibility, a high level of activity and popularity in order to strategize a long term benefit.
So I just rattled off 8 ways to drive more traffic to your new eCommerce store. There still are a bunch of more but here’s the thing, keep an open mind when you apply these ideas. The worst thing that you can do is sit there and twiddle your thumbs. You’ve got to get out there and try different things and see what is going to bear fruit for you. Good luck with that note and happy sales to you!