In the constantly changing and evolving eCommerce industry, are you achieving the expected business revenue?
“Tactics without strategy is the noise before defeat “ is a well-said statement by Sun Tzu.
Without thinking about a well-thought plan of action, the odds of achieving your goals of eCommerce will be extremely unlikely.
To efficiently grow an eCommerce business – whether you are a new venture or established brand – you need to design and execute well-planned eCommerce marketing strategies to drive brand awareness and increase sales.
Ecommerce marketing strategies are the best way to uplift sales and customer conversion. And luckily!! There are many ways to do that from focusing on SEO to organic traffic to using Facebook or Google ads are great to drive eCommerce sales. With an effective plan, you combine these strategies to lead more customers.
10 Best eCommerce Marketing Strategies
In the era of exploding competition in the online eCommerce business, it is essential to design exclusive business-oriented strategies that favor you and customers both.
The main objective of your eCommerce marketing strategies should be to focus on capturing people looking for products and actively using several outbound strategies to get people to want to find you.
Now let’s dive straight into eCommerce marketing strategies to effectively scale up your business and accomplish your goals of 2020.
1. Optimize Your Site for Search
According to a recent study, around 61% of marketers consider improving SEO, and growing their organic presence is their top inbound marketing priority.
SEO refers to Search Engine Optimization, which is an essential part of marketing to increase the quantity and quality of traffic to your website through organic search engine results.
It makes sure that both your eCommerce site and all of your individual product pages are fully optimized for the exact keywords your targeted audience is searching for and for relevant keywords good Keyword research can help.
If you are new to SEO, I would recommend you go for long-tail keywords, they are 4+ words keywords that are usually longer than commonly searched keywords. Though they get less search traffic, still you will have a higher conversion value, as they are more precise.
With an SEO optimization in your eCommerce business, you can make your brand rank higher in the search engine and build strong brand recognition.
2. Email Marketing Segmentation
Email automation remains a cornerstone part of a highly successful strategy, but lately, another specific approach takes the focus of marketers – Email marketing segmentation.
Mailchimp’s latest user data updates that segmented email campaigns get 64.78% more click rates and 14.37% more open rates in contrast to non-segmented email campaigns.
There are five ways to segment your email subscribers :
- Segment by Demographics: Here you have to filter on basic Information of the customer such as age, gender, income level – can share a lot about a person’s needs and interests. For this data, you can use a plugin to create opt-in boxes or email sign-up questions.
- Segment by Email engagement: Two main metrics for this are – click through and open rate. With the help of these metrics, you can segment your emails by designating inactive and
- active users. You can then design a personalized campaign designed at re-engaging your inactive subscribers.
- Segment by Past Purchases: This is the simplest as you already have access to their past purchases. When you gather the data you can easily send out recommendations for similar products and services and offer them personalized discounts.
- Segment by Geographic Area: Location controls the purchasing decisions of a customer, so you need to segment by geographic location or area based on zip code, cities, states.
- Segment by spending: For this, you have to first analyze the customer amount spent history to know who is likely to buy more expensive items and which are more interested in budget-based items. After this, you can send out email campaigns targeted to an audience featuring products that are actually in each customers’ price range.
3. Google Ads
Around 58% of millennials, 47% Gen Z, and 22% of Baby boomers purchased products due to an online Ad.
With these percentages, you can determine the importance of Ads to generate sales for your eCommerce business.
With Google Ads, you target specific keywords and then effectively bid your brand Ad to show up in relevant searches. Ads allow you to appear within the results shown by the search engine and give your brand an edge.
AdWords can help you connect with the customers who are actively searching for certain products or services. It also helps you optimize current brand campaigns and influence outcomes for improved overall success.
The key advantage of Google Ads is that you can engage a huge potential audience and even outrank Competitors On The World’s Largest Search Engine.
4. Social Media Ads
With millions of active users on Facebook and Instagram, both are highly reliable and have vital roles in uplifting brand sales.
Facebook Ads are better for direct response and Instagram Ads are better for brand marketing but both emphasize the quality and drawing brand awareness.
Unlike Adwords where users are targeted by search intent or showing them ads when they are looking for you, instead of with Facebook and Instagram Ads you can target users based on different attributes like age, value, preference, and location to introduce them to your product.
They are complementary for your inbound brand marketing, as you can easily reach and connect with people for brand awareness and introduce your products at the place where they are most engaged, that too in a single campaign.
68% of agencies and 49% of brands are resettling their budgets to retargeting.
What are you waiting for?
Retargeting is an essential part of the eCommerce marketing arsenal in 2020 as it sends campaigns to the specific users who have already interacted with your brand in the past but are no longer engaged.
Retargeting campaigns act as a digital reminder to potential buyers of their desire to purchase from your site and encourage them to purchase again with new exclusive offers for them.
It has the ability to reach customers with relevant product campaigns based on previous buying behavior is one of the best tactics in eCommerce marketing.
These campaigns are shared with below customers:
- Have recently visited your eCommerce online store
- Have purchased from you in the past
- Have opt-in for your email subscription
- Were customers in the past, but are no longer engaged
Retargeting marketing campaigns have the ability to increase conversion rates by almost 150%.
6. Develop an App with Push Notifications
Push notifications are a must-have marketing tool in your brand mobile app because they help you stay connected with your customers. With a few words in the push notification message, you can have high click-through rates.
It is also surveyed that Push notification-enabled app users logged into 53% more monthly sessions in comparison to users who don’t have push notifications enabled.
It is an excellent technique to increase app engagement and improve retention rates as through push messages, last-minute deals, coupons, and special offers can be sent to the user, which leans to upgrade the brand consistency because consumers always appreciate and prefer information that adds value to their buying behavior.
Also, with push notification, you can easily track users by analyzing complex analytics on open rates, delivery receipts, open time, and engagement.
Just think about how often customers are on their phones, looking for something to do, and having push notification enabled apps for your business that customers download is a fantastic way to regulate more interaction with the user.
Whether your app makes the customer shopping experience easier with one-click purchases or you design customized recommendations, or anything else, be certain that you develop push notifications to capture customers’ attention on your brand.
Push Notifications are also very effective in enhancing your user retention rate for a mobile app.
7. Generate targeted Leads with Fun Quizzes
Capturing personal details of the customer during sign up can be a difficult task sometimes.
You need to offer convincing and fascinating reasons for the customers to share more information, besides their email address and phone number.
And the best way to do that is – lead generation quizzes
With a 50% average conversion rate, it is highly interactive and playful to increase engagement and know more about your customers.
Taking several quizzes, ranging from “Which coffee is your favorite?” or “ Which is your favorite color” to personal style finders, lead generation quizzes are one of the best ways for customer segmentation.
Lead generation quizzes have an insane draw, they pull more leads, all you have to do is create your content and set up an easy and interactive quiz channel for generating leads from start to finish.
8. Offer Gift Guides
Gift guides have a crucial part in the holiday season. In a nutshell, gift guides are designed to help consumers find great products.
The holiday shopping season is the perfect opportunity to boost e-commerce sales and promote giftable products.
For a perfect gift guide, begin with planning and designing holiday gift guide objectives such as who you’re writing this guide for and what kind of products they might want to buy.
With Black Friday, Christmas, and New Year, the holiday season is a highly profitable period for e-commerce marketers.
Choose the central theme of your guide very cautiously, avoid vague titles like “10 Best Gifts for Thanksgiving.” Instead, pick specific titles like “10 Best Gifts Every baker needs,”
There are two-fold reasons why to pick specific titles:
First, the elaborative title helps take in an audience looking for very specific types of gifts. If they are looking for similar gifts according to your title chances are, they are ready to buy it today! and might come back to check other guides as well.
Secondly, specific titles are vital as it helps people find your guides in search. When your long-tail SEO keywords disappear from the search engine, your guides are more likely to appear at the top of search engine results.
Email marketing is also a complementary channel for distributing your gift guides all year round.
9. Convert Empty Shopping Carts
A recent study states that the global average rate of cart abandonment is 75.6% which is the biggest downturn in eCommerce sales.
Customer buying behavior is never linear, sometimes they add products to their online cart or even begin the checkout process, but leave the site before completing their purchase, or maybe error on the checkout page.
To overcome these situations there are many tactics that can be followed, few are below mentioned:
- Implement exit-intent popups to maximize your conversions – It is installed on your homepage and works by identifying when a user is about to leave the page. It displays a popup message that encourages them to stay by offering a deal or presenting more information.
- Keep the cart visible – Customers who abandon their shopping cart want to save their items for future consideration, so if you want them to buy it later, it is important to keep the cart icon in a clear view.
- Make checkout lighting fast – One of the great ways to curtail shopping cart abandonment is to eliminate unnecessary pages and streamline the process.
- Save the Cart – Many customers prefer to compare before purchasing, they open many windows to find related products and compare prices, reviews, and then make a final decision so it is crucial that shopping carts are saved so that you can retarget users who’ve previously added something to the cart but haven’t processed check out.
10. Convert Wishlists with Discounts
Many times customers add something in their wishlist and plan to buy it later but never purchase it.
As a marketer, you can’t ignore your prospects’ wish lists because they have a high potential to convert. The name itself suggests that your visitors wish to buy those items but forgets about it due to certain reasons and to make them remember about it again you have either provided incentive or a gentle nudge.
One way to update about wish list items is to send reminder emails. You can simply display wishlist items with a clear and simple design and add a powerful CTA to help your visitors re-consider the purchase.
For a better effective approach and expect a prompt response then create an exclusive special discount that applies to your subscribers’ wishlist items and this way you can increase your chances of converting idle wishlist items into sales.
As a marketer, always remind yourself that there’s no “magic bullet” when it comes to building brand awareness and driving eCommerce sales. You don’t need an overall transformation of the company website to boost your sales and increase conversions in 2020.
With these eCommerce marketing strategies and a bit of creativity in your business you can be a high performing store and can easily excel in eCommerce excellence dominating eCommerce marketing. If you want to step-up your market game and dominate your eCommerce marketing, then try our customer segmentation and eCommerce analytics app Audiencefy today.