How To Integrate Mailchimp With Shopify

Email Marketing Automation is a way for you to create timely, relevant, personalized emails for individual contacts to be sent when they take a specific action. Whether it’s a triggered workflow that helps nurture new leads, birthday greetings that add a personal touch, or automated blog updates that take the legwork out of staying in touch with your audience.

What makes Email marketing so important?

Email marketing is important for carving relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. This helps you in retaining lost customers and grow conversions. 

Sounds simple, eh!? Believe you me, it is! And super convenient to market your brand in the most personalized way ever.

Hesitant about using email marketing automation? You shouldn’t be. See how Mailchimp can benefit your email campaigns.

To connect your Shopify store to Mailchimp you’ll need to install a third-party integration or use Mailchimp’s custom website code. Depending on the method you choose, you can add customers to your audience, access powerful e-commerce features, or create more targeted content

In this article, you’ll learn how to connect your Shopify store to Mailchimp.

Before you start

Here are a few key things you should know before you get started.

  • The Mailchimp for Shopify integration is still available to those who are currently/already using it but is no longer available for the new downloads.
  • We strongly recommend installing a third-party integration, like ShopSync or another provider, before you disconnect the Mailchimp from Shopify integration.
  • If you disconnect the Mailchimp for Shopify app before installing a third-party integration, campaigns that include a product recommendation block trigger may be interrupted. To avoid any such errors, we recommend pausing your active automation campaign and create new ones after you’ve installed the new integration.
  • To learn how to migrate your automation to ShopSync, check out how to switch from Mailchimp for Shopify to ShopSync.
  • When the integration is phased out, historical data will remain in Mailchimp for up to 30 days. After that point, purchase data, and some customer information, will no longer be visible in Mailchimp.

Ways to connect

There are a few ways for you to use Shopify with Mailchimp. Take a look at these options to find the solution that works best for you.

  • Connect ShopSync
    ShopSync is Mailchimp’s recommended integration for connecting your Shopify store to Mailchimp. When you connect Mailchimp with ShopSync, we’ll update your Mailchimp audience with each customer’s email address, name, order information, and custom fields like birthdays and phone numbers.
  • Third-party integrations
    Third-party integrations, like Zapier, and Automate.io, support most of Mailchimp’s powerful e-commerce tools, like syncing store data, triggering automation, and more.
  • Add Mailchimp site code to Shopify
    Mailchimp offers a custom code that you can embed on your Shopify store to activate certain features like pop-up forms and retargeting ads.

Here are the features that are supported by each method.

ShopSync Zapier Automate.io Mailchimp Site Code
Sync Contacts image1 image1 image1 image2
Purchase Activity Segmentation image1 image1 image1 image2
eCommerce Tracking and Reports image1 image2 image2 image2
Product Content Block image1 image2 image2 image2
Product Recommendation Content Block image1 image2 image2 image2
Promo Code Content Block image1 image2 image2 image2
Order Notifications image1 image1 image1 image2
Abandoned Cart Automation image1 image1 image1 image2
Product Retargeting Emails image1 image2 image2 image1
Pop-up Signup Form image1 image2 image2 image1
Google Remarketing Ads image1 image2 image2 image1
Merge Tags image1 image2 image2 image2
Price to Connect Shopify Free Starting at $20/month Starting at $25/month Free

If these don’t fit your needs, Mailchimp’s directory includes several other third-party integrations that work well with Mailchimp.

Connect with ShopSync

Use ShopSync to send your Shopify customer and order data to Mailchimp. Once you connect, you can create targeted campaigns, attract new customers, and access most of Mailchimp’s key e-commerce features.

To install the integration, you’ll need to log in to your Mailchimp account from the ShopSync app page.

1. Log in to your Shopify store.

2. Click the App Store.

3. Find the ShopSync listing and click Add app.

4. Click Install App.

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5. Click Connect.

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6. In the pop-up window, input your Mailchimp credentials and click Log In.

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7. After you connect, select a list, choose your double opt-in settings, and map merge tags.

8. Click Start Sync.

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That’s it! ShopSync will start to sync your store information to Mailchimp. The time it takes to sync depends on account data and the number of orders in your store.

After your sync is complete, click the Support tab to view your customer support options. Here, you can upgrade to ShopSync’s pro plan and access chat and email support.

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Use a third-party integration

We have identified several third-party integrations, including Zapier, and Automate.io, that offer the ability to connect your Mailchimp account to Shopify.

Connect Zapier

Use Zapier to connect your Shopify store to Mailchimp and send abandoned cart automation, order notifications, and more.

Here’s how to use Zapier to connect your Mailchimp account with Shopify.

1. Log in to Zapier and click Make a Zap!

2. Select Shopify as your trigger app and choose the event that you want to trigger a Zap.

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3. Click Save + Continue.

4. Click Connect an Account and log in to your Shopify store.

5. Click Save + Continue.

6. Click Add a Step and choose Mailchimp as your action app.

7. Choose the Mailchimp action that you want to see after the event is triggered and click Save + Continue.

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8. Click Connect an Account.

9. In the pop-up window, input your Mailchimp login credentials and click Log In.

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10. Click Save + Continue.

That’s it! After you configure your action settings and turn on the Zap, you have connected your Mailchimp account to Shopify using Zapier.

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Connect Automate.io

Use Automate.io to connect your Shopify store to Mailchimp. After you connect, create targeted campaigns, send abandoned cart automation, and more.

To connect your Shopify store to Mailchimp using Automate, follow these steps.

1. Log in to your Automate.io account and click Create a Bot.

2. Select Shopify as your Trigger app and choose a trigger event.

3. Select Mailchimp as the Action.

4. In the pop-up window, input your Mailchimp credentials and click Log In.!

5. Choose the Mailchimp action that you want to see after the event is triggered.

6. Follow the steps to map the fields and configure the action.

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7. Click Save.

That’s it! Turn on the bot and your Shopify store will be connected to Mailchimp.

Add Mailchimp code to Shopify

Add Mailchimp’s site code to your Shopify store to manually connect it to Mailchimp. This method allows you to use pop-up forms and Google remarketing ads, but won’t allow you to access Mailchimp’s other e-commerce features like product recommendations and reports.

This is an advanced task and is recommended for users familiar with custom coding. If you need assistance, contact your developer or hire a Mailchimp Expert.

Get custom website code

To access your site code in Mailchimp, follow these steps.

1. Log in to your Mailchimp account.

2. Navigate to the Connected Sites page. If you’ve previously connected a site, click Add Another Site.

3. In the Custom Website section, click Custom Website.

4. In the Enter site URL field, input your website URL

5. Click the Select audience to connect the drop-down menu, and choose an audience.

6. Click Get Code.

7. Copy the code to your clipboard.

Nice job! Next, you’ll add the custom website code to your Shopify store.

Paste custom website code in Shopify

To add your custom website code to your Shopify store, follow these steps.

1. In a new browser tab or window, log in to your Shopify account.

2. In the left navigation menu, click the Online Store drop-down and click Themes.

3. On the Themes page, click the Actions drop-down menu and click Edit code.

4. Click {/}header.liquid to edit the header code.

5. Paste the code just before the closing < /header> tag.

6. After you’re done, return to the Connected Sites page in Mailchimp and click Check Connection.

That’s it! After we verify your connection, you’ll see a confirmation message and be redirected to the details page for your site.

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